‘Heroes, like Boggart...

... They deserve high definition.’ (Anthony Hopkins)

This is such a powerfully mesmerising message, a true example of the punchiness of classical rhetoric: there’s no push, but rather lots of pulling strength! Content-wise, Sky's new concept moves away from HD that enhances the vision of ‘everything’ to HD of those who deserve it/ have earned it etc.
Conceptually, it’s a move:
- From everything to the very few.
- From better lenses (just technical functionality) to better ‘understanding’ of what really matters (technical functionality that facilitates perceptive functionality)
- From just for viewers to also for ‘the viewed’
- From passive watching to facilitating ‘interaction’ between viewers and ‘the viewed’

I think that these are good premises for a new HD, as a truly versatile service product that re-invents itself alongside the audience and the 'actors'. I foresee a very fast paced series of brand HD conceived innovations... possibly more 'aggressive' than those from IntelInside!

The Shoe is Dead...

...long live the muscle-toning, posture-improving, colorie-burning, joint-protecting (MBT, The Anti-Shoe)... And that's about it, right?
But, how is this supposed to state something 'ENTIRELY' different from the very diverse norms of the category? Overstating will never assure relevance for consumers, brand conceived innovation would... (e.g., Dove's quarter moisturiser cream Vs traditional soap that dried the skin...)
To the very best, this would be a cooler version of the more traditional orthopedic shoes: the (orthopedic) shoe is dead, long live the new orthopedic shoe!
Safety as a supposedly 'new' proposition would not re-position the shoe as dead; possibly 'a new type of mobility' would...

WALKING IN MY MIND...

...Adventure into the artist's imagination!
It sounds like a very thought-provoking exhibition that 'explores the inner working of the artist's imagination through dramatic, large-scale installation art'. Ten international artists gather their works at Hayward Gallery (London) until 6st September 2009. The 'promise' is very inviting indeed: to explore individual mindscapes through viewing/participating within 'gigantic sculptural environments'.
What a great line that mirrors an equality interesting thought/positioning: the artist's mind and its 'products of own creativity' are not 'only' to be admired... from distance, but -on the contrary- that very mind 'opens-up' to people's steps/walk/exploration... The object of art, as a reflection of the artist's state of mind, becomes the subjectified environment (of art) that opens-up towards the artist's mind. The viewer has -in this way- a special 'place' in the 'process' of art-making: without her understanding, the art is just an object, and the artist's mind is hidden, isolated...
That's it... I must go and view/walk a bit for myself in this... mind of others.

http://www.southbankcentre.co.uk/festivals-series/walking-in-my-mind

It pays to think big... and/or logic!

'It pays to think big' Campaign of The Daily Telegraph is clearly built on a great insight about the power of entrepreneurial spirit. The relentless pursue of its 'dreams' and taking every 'opportunity' regardless of the scarcity of resources at its disposal.
However, not very sure how this strategy does actually relate to The Daily Telegraph own 'business' and also how it enhances the value of what they do/report/write etc...
Quite the opposite, the very spirit of The Daily Telegraph seems to be rather conservative! That's why maybe they haven't included photos of their 'first' address!!
I have a funny feeling that -here- we are dealing with two different 'logic lanes': one from which the entrepreneurs explore and depart to conquer, the other on which others defend and try to re-paint themselves as cool...

IN-OUT signs at the gates of... HEAVEN!

'PLEASE FOLLOW THE WHITE LINES TODAY'...
either IN or OUT of... a Monastery.
Magic, isn't it?
Is this the new language of 'Free-Will'?

Is there a 'need' for a 'Bullshit Corner'?

I think that -THESE DAYS- there's a fundamental need for a 'Bullshit Corner' in every 'respectable' organisation, being it for profit or for non-profit.
Can anyone imagine having a BC beside the information desk in a...BANK?
Could this actually re-establish costumers' trust in the INSTITUTION?

Anyway, it would definitely be a great (and very funny) creative brief for brand activation...

'Meeting' Britney Spears beside my... Work Place

What are the chances to 'meet' Britney when you go to E.A.T something? Well, it seems that the odds have been pretty high for me today, when passing by- as usually- Mandarin Oriental's main entrance! It was really fantastic to see a very mundane, yet great looking and almost re-born Britney. I would say that I've witnessed a successful fusion as the new core of Britney's Brand: a new image that works very well with Britney the Star and Britney the Human Being. Well done Britney!

For further improvements of this new strategy, I would kindly recommend/welcome Britney to pop in next door @ 64 Knightsbridge and have a chat with the guys from BrandThinkTank!...



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